Lamborgini Gallardo Project

Prepare yourself, you are going to know one of the most innovative advertising solution, that has inside of it a very smart insight.

Exageration is more

We start with few elements simple, to reach a massive viral marketing campaign.

Very few adv campaigns have inside of them both the quality of being memorized by people and associating their brand to a cool series of values.

No one can do this if the advertising budget is lower than 500.000, if the project has a duration of 4 YEARS.

3 elements + 1 story = 1 success

the main protagonist will be our Lamborghini Gallardo Spyder

the idea is simple: when i will drive around all the european largest cities, everybody will listen to the 10 cylinders of this gorgeous Italian Supercar will look at the car.

Who will look at it for curiosity, who for the surprise to see such a strange adv car, but it's guaranteed, every people around 200 meters from the car will be simply hypnotized by it.

So if the body of the car was personalized with logos or fantasies of any brands, the attention generated by the vehicle could be translated in solid brand awareness for the or those brands advertised.

Personally i think that it would be better if only one advertiser will buy the entire body of the car. In other not to loose some visibiliy.

Why a Lamborghini?

The prestige of the car has not to be discussed, then a great reliability to personalization of the surface, thanks to the basic and essential design.

A Value-Cascade.

6.2 mq of plane surface that can be used to draw paintworks, print logos or claims.

Improvement of the Consumer's Brand Perception.

Instantaneous memorization and association "Sponsor Brand + Lamborghini Gallardo" = Cutting edge brand.

Viral communication from mouth to mouth involving Radio, Press, Tv, Blogs talking about this new curious advertising way.

Not only, it will be created a weblog community in which i will insert all the photos, videos, stories of this great advertising opportunity.

Maximizing the return of the investment.

A 4 years Adventure on the streets.
The most important thing of this advertising campaign it's the long-term duration of this great event.

Terms Conditions and Opportunities

The four year long campaign will costs only 189.000€ for each mq of the body surface bought.

- It includes the costs of the vehicle
- Insurance Fees
- 50.000 km of annual distance covered (in European continent)
- Website managing of the hosting and daily report with brand new contents.
- The vehicle will be parked mostly in high traffic areas (historical centers, squares, in front of most luxury night clubs) in other to maximize the visibility of the car.
- Infinite customization possibilities of the vehicle

Some concrete numbers.

- 50.000 km of annual guaranteed distance covered (in Europe)

- Cities were the car will be seen at least one time every year:
Amsterdaam, Berlin, Bratislava, Bruxelles, Bucarest, Budapest, Copenhagen, Dublin, Edimburg, Helsinki, Lisbon, Lyon, Liverpool, Luxemburg, London, Madrid, Manchester, Milan, Munich, Montecarlo, Moscow, Naples, Oslo, Paris, Prague, Rome, Saint Tropez, San Remo, Sofia, Stockholm, Stuttgard, Turin, Valencia, Varsaw, Wien. (other cities will be reached also).

- hourly visibility avg: 150 people

- 8 hours a day (min guaranteed) of exposition means reaching over 500.000 preople every single year!

- the investment duration will be 4 years long, so the sponsor will reach over 2.000.000 people at a cost of only 0.08 € for every person reached (not considering the website traffic, and media returns). (Not even google adwords has a cost so low!!)

- in every single city will be made a panoramic tour all the way through the most important streets of each town, and will be parked only in highly crowded places.